Executive Coaching
Making a Fresh Start
(Personal Branding)

A Case Study for Personal Branding

The Situation

After over 25 years of employment, the last 15 within the same company, the coachee realised that time was passing him by if he wanted to reach his career goals.

The Objective

The coachee wanted to move his career forward and as he believed he was stuck in a rut wanted to change people’s perception of himself, raise his profile and move into a more dynamic role.

The Actions

Twelve coaching sessions were held with the coachee

Current context was covered and coaching goal set

The coaches action plan covered;

  • What success meant to the coachee
  • Defining how he wanted to be perceived
  • Analysis of behaviours that would need to be developed
  • Defining and implementing a marketing campaign
  • Setting up a network of influence for communication
  • Getting involved in more strategic activites within the organisation
  • Testing the waters for a position in a more dynamic role
  • Implementation of change – the detailed actions
  • Finding a role
  • Being selected for that role

Each coaching session reviewed and updated plan, discussed key issues and personal learning

Each coaching session set foundations for sustainability of coaching approach for the coachee in order to build personal self-coaching competencies

The Results

The coachee is now in a central, high profile, influential role within the organisation he has been in for over 15 yeards.

He has now been in this role for 16 months.

He is now perceived as a go-getter.

And then ...

The coachee achieved his goals and has developed a mind-set change that means he is proactive in his role and his career management

Personal Branding

If you would like further information about executive coaching from Trans4rm, call us on 0776 232 8462 or fill out our enquiry form
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Keywords and Categories

CHANGE  communication  
agility Resilience Coaching 
optimism PROJECT
Leadership EI Help

Mind-set Change

self-motivation PMO
behaviours Workshops 
Facilitation LEARN 
TEAM motivation Sponsorship

Coaching Approach